Pre-final examination in Marketing Management

Consumer market is a market that creates and sells products or services to individual buyer instead of selling to businesses.

• True

• False

Industrial market is a market where business market goods and services to other businesses instead of individual buyers.

• True

• False

Consumer buying behavior refers to buying of goods from business to business.

• True

• False

Consumer buyer behavior is the process of buying products or services by individuals or households for personal consumption.

• True

• False

Consumer buyer decisions are by several people.

• True

• False

An organizational buyer, a decision made based on personal emotions or promotion tactics.

• True

• False

An organizational buyer, purchase decisions are made based on specialist knowledge and technical requirement.

• True

• False

Consumer buyer purchase decision are made by brand reputation or recommendation, but little product knowledge.

• True

• False

In modified rebuy customer needs in depth research and information must be gathered about the product or service.

• True

• False

Customers may request for product modifications, price negotiation or change of delivery method in straight rebuy.

• True

• False