marketing plan

How a company will make customers aware of its products/services

• Product and Service Plan

• Industry Overview

• Growth Plan

• Marketing Plan

A brief account of the key points contained in a marketing plan

• Executive Summary

• Mission Statement

• Company Description

• Vision Statement

The specific aspirations or purpose of a company; the major goals it will try to reach.

• Vision Statement

• Mission Statement

• Company Description

• Executive Summary

What is the purpose of performing a SWOT Analysis?

• Identifies internal and external factors that may affect the business future performance.

• Evaluates whether the business venture is a good idea.

• Access a organization's performance

• Gives the management team a broader view on the potential opportunity

What does the acronym SWOT stands for?

• Strengths, Weaknesses, Obligations, Threats

• Strengths, Weak points, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Time

Tells you who your customer is by providing statistical information about their age, gender, education level, income level, etc.

• demographics

• geographic

• psycholgraphic

• target marketing

A formal written document that directs a company's activities for a specific time is a___________.

• Technology solution

• Market Target

• Market Summary

• Marketing Plan

SMART goals are

• Specific

• Measurable

• Realistic

• All of the above

A Marketing Plan can only be quarterly or yearly

• True

• False

The problem is that people go right into the "how" of marketing without first comprehending the "what" and "why"

• True

• False