Quiz: Developing and update industry knowledge

To ensure that information remains up-to-date and accessible.

• Information Needs

• Information Sources

• Information Issues

• Maintaining Information

Non-personal form of promotion that is designed to build a positive attitude towards the company.

• Sales promotion

• Personal selling

• Publicity

• Advertising

There are numerous online and print information sources that are very accessible to businesses of any size.

• Information Needs

• Information Sources

• Information Issues

• Maintaining Information

To organize and locate secondary and primary sources.

• Primary sources 

• Secondary sources 

• Tertiary sources

• All of the above

This form of promotion is the most common communication strategy used by retailers.

• Sales promotion

• Personal selling

• Publicity

• Advertising

Your small business can miss opportunities and even find itself in regulatory trouble.

• Information Needs

• Information Sources

• Information Issues

• Maintaining Information

Research published in scholarly/academic journals.

• Primary sources 

• Secondary sources 

• Tertiary sources

• All of the above

During your workday, keep a record of the types of information you use to perform your job.

• Information Needs

• Information Sources

• Information Issues

• Maintaining Information

Books and articles that interpret, review, or synthesize original research/fieldwork.

• Primary sources 

• Secondary sources 

• Tertiary sources

• All of the above

It’s conducted using scientific investigation to replicate measurable results.

• Informal research

• Formal research