
chapter 5
Quiz
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Business
•
University
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Practice Problem
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Medium
Aysha Alnefaiei
Used 3+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the model of buyer behavior, understand how consumers respond to various marketing efforts.
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics; marketers can control such factors?
TRUE
FALSE
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketers are always trying to spot cultural shifts to discover new products that might be wanted.
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Social class is not determined by a single factor, such as income, but is measured as a combination of occupation, income, education, wealth, and other variables.
TRUE
FALSE
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A teenage football player wishes to play someday for Madrid.
Aspirational groups
Reference groups
Membership groups
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sara consistently knows about the trendiest styles. She effectively shares her insight with a wide gathering of companions and partners regarding where to shop at great deals, and her recommendation is frequently followed.
Buzz marketing
Opinion leaders
Virtual worlds
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Amazon.com and Facebook.com are examples of buzz marketing
TRUE
FALSE
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