chapter 5

In the model of buyer behavior, understand how consumers respond to various marketing efforts.

• TRUE

• FALSE

Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics; marketers can control such factors?

• TRUE

• FALSE

Marketers are always trying to spot cultural shifts to discover new products that might be wanted.

• TRUE

• FALSE

Social class is not determined by a single factor, such as income, but is measured as a combination of occupation, income, education, wealth, and other variables.

• TRUE

• FALSE

A teenage football player wishes to play someday for Madrid.

• Aspirational groups

• Reference groups

• Membership groups

Sara consistently knows about the trendiest styles. She effectively shares her insight with a wide gathering of companions and partners regarding where to shop at great deals, and her recommendation is frequently followed.

• Buzz marketing

• Opinion leaders

• Virtual worlds

Amazon.com and Facebook.com are examples of buzz marketing

• TRUE

• FALSE

People usually choose products appropriate to their roles and status.

• TRUE

• FALSE

People change the goods and services they buy over their lifetimes as result of ______.

• Family

• Age and life-cycle stage

• Role and status

It involves measuring consumers’ major AIO dimensions—activities (work, hobbies, shopping, sports, social events), interests (food, fashion, family, recreation), and opinions (about themselves, social issues, business, products).

• Personality

• Occupation

• Lifestyle