chapter 17

Amazon interacts directly with customers via its website or mobile app to help them discover and buy almost anything and everything online , is this example of direct marketing?

• TRUE

• FALSE

In direct and digital marketing Buyers can access to limited number of products.

• TRUE

• FALSE

Direct marketing involves two or more intermediaries.

• TRUE

• FALSE

Flexibility  is one of the benefit of direct and digital marketing for sellers?

• TRUE

• FALSE

Through BNI website customers can use auto insurance calculator to help them estimate the right insurance coverage, rates, and savings. Also renew their insurance and manage their accounts and policies, add or replace vehicles, and make and view claims.

• Marketing Web sites

• Branded community Web sites

• Online advertising

Display ads and search related ads are the main form of online advertising

• TRUE

• FALSE

Kraft Recipes:

This is Kraft’s community where people discuss their recipes, follow each other, share their cooking stories and have a lot of fun. It is more that just a recipe site

• E-mail marketing

• Branded community Web sites

• Online advertising

As a marketing tool, blogs offer some advantages. They can offer a fresh, original, personal, and cheap way to enter into consumer online and social media conversations.

• TRUE

• FALSE

Sara keeps getting annoying  and unwanted marketing e-mails  from firms unknown to her?

• E-mail marketing

• Online advertising

• Spam

Beauty Talk:

This online brand community from Sephora not only facilitates discussion and an exchange of tips between users, it offers a lot more. For instance, advice from Sephora experts, celebrity tips, video tutorials, and so on.

• Viral marketing

• Online advertising

• Branded community Web sites