PMM414 Week16to17

_______is the application of marketing principles by industries in one or more than

one country.

Companies predict increased competition in the domestic market and seeks to moderate the risk by diversifying through selling in international market.

• True

• False

Trade between countries occurs because a particular product (especially natural raw materials) is unavailable.

• True

• False

Trade between countries occurs because the product offered is differentiated from the local product.

• True

• False

The ability to speak in one or more international languages is one of the additional qualities of International Salesperson.

• True

• False

Give one benefit of Customer Relationship Management

International Salespeople must understand not only the product and pricing, but also financing of the sales, the instruments of payment, and foreign exchange risks.

• True

• False

________is a technology for managing all the company's relationships and interactions with customers and potential customers.

• Customer Relationship Management

• Corporate Social Responsibility

• Customer Service

• None of the choices

CREATING STELLAR SALESPEOPLE is one benefit of CRM.

• True

• False

_______is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.