International Marketing

Which of the following global marketing strategies allows for a business to keep their product and promotional strategies the same wherever they sell the product?

• globalization

• customization

• product adaptation

• promotional adaptation

Quickly draw the Maslow's Hierarchy of Needs chart . Do not add any words, but be sure to include the shape and an arrow for how to read it.

Which of the following is a major concern with offshoring or outsourcing work to another country?

• You could spend less money and cut costs

• You may lose control and not knowing what is happening with the product or working conditions

• You may increase profits

Which of the the following is NOT an example of protectionism?

• tariffs

• embargos

• globalization

• quotas

True or False: When bringing a slogan or business name to another country, using Google Translate is sufficient when changing information to another language.

• True

• False

The term that is defined as level of wealth and comfort available to a certain socioeconomic class in a certain geographic area is...

• Standard of Living

• Quota

• North Korea

• self-actualization

According to Maslow's Hierarchy of Needs, the most basic human needs are

• Esteem

• Safety

• Self-Actualization

• Physiological

Which of the following are NOT part of etiquette?

• Greetings

• table manners

• body language

• None of the above

Which of the following are part of culture?

• language

• currency

• infrastructure

• average wage

Which of the following is NOT one of the 7 continents?

• Asia

• North America

• Australia

• South Africa