B2B refers to:

• Business-to-Business

• Business-to-Buyer-Personas

• Business-to-Benchmarketing

• Business-to-Brand

Is Business to Consumer used to describe marketing campaigns that promote products or services directly to individuals?

• True

• False

What does CTA mean?

• Call to analytical

• Call to action

• Call to a problem

• Call to advertisement

A person who shows interest in a brand's products or services, and give them their contact information is known as a:

• Person

• Customer

• Lead

• Client

When a material is restricted in access and requires the giving of contact info to receive materials, this is known as:

• Opt-out

• Opt-in

• Email marketing

• I don't know

Marketing is the process of communicating the value business provides and that customers seek?

• True

• False

Digital marketing is the use of digital technologies to achieve marketing and business goals.

• True

• False

Billboards and TV Ads are know as:

• Digital media

• Traditional media

Are brands tangible or intangible?

• Tangible

• Intangible

Does a brand provide value to a company or individual, giving them a competitive edge over others in the same industry?

• True

• False