Digital Marketing
Quiz
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Professional Development
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University
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Practice Problem
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23 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
B2B refers to:
Business-to-Business
Business-to-Buyer-Personas
Business-to-Benchmarketing
Business-to-Brand
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Is Business to Consumer used to describe marketing campaigns that promote products or services directly to individuals?
True
False
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What does CTA mean?
Call to analytical
Call to action
Call to a problem
Call to advertisement
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A person who shows interest in a brand's products or services, and give them their contact information is known as a:
Person
Customer
Lead
Client
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a material is restricted in access and requires the giving of contact info to receive materials, this is known as:
Opt-out
Opt-in
Email marketing
I don't know
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Marketing is the process of communicating the value business provides and that customers seek?
True
False
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Digital marketing is the use of digital technologies to achieve marketing and business goals.
True
False
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