Bryan Phelps - Introduction To Google Analytics

Which of the following is the correct hierarchy in Google Analytics?

• Account>Property>View

• Property>Account>View

• View>Property>Account

• Property>View>Account

Why would you want to exclude your internal traffic?

• You don’t want employees to purchase from the company website.

• Customers come above employees in the visitor care framework.

• There is a danger of hostile employees logging into the company site and executing sabotage operations.

• Tracking employees can alter your numbers if you are only interested in how customers and prospects interact with the site.

What is Google Tag Manager?

• A dedicated customer service position for assisting web developers in using tags

• A tool that allows for easily tagging visitors of a website

• A web development position for adding snippets of code into the html of a website

• A tool that allows for easily adding snippets of code into the html of your website

What are standard reports?

• Reports that an analyst is required to regularly generate, usually set by the CEO

• Reports of how the company is doing at hitting certain standards

• Reports provided by Google with information that is usually useful to site administrators

• Reports shown by a web analytics tool that are common to all web analytics tools

Why would company personnel be interested in knowing the hours during which their site has the most traffic?

• It will help them know when to have more customer-service staff available.

• It will help them to know when to open their online store.

• It will help them decide how much money to put into web development services.

• It will help them make sure their hosting is sufficient so that the site doesn’t crash during peak hours.

When would it be valuable to see real-time data?

• When the company is running a live event such as a webinar

• When an analyst is creating reports on annual website traffic

• When an analyst wants something exciting to show his or her manager

• It is usually not valuable

Why would a company want an analyst to monitor performance by acquisition channel?

• It allows the company to see which channels are driving the most revenue and invest more heavily in these channels.

• It will let the analyst know which channel to talk about in meetings in order to receive a raise.

• It allows the analyst to see what channels are converting poorly so the marketing team can be notified and change its strategy for those channels.

• It gives the analyst the power to alter these numbers in order to match monthly goals.

Which of the following is a common way to customize Google Analytics? (Select all that apply.)

• Tracking conversions

• Adding custom fonts to reports

• Creating custom segments

• Connecting the website’s internal search feature with Google Analytics

What is the advantage of creating a custom dashboard for a client? (Select all that apply.)

• The report can automatically be sent to a client regularly so he or she doesn’t need to log in

• It saves time for analysts.

• It allows the client to drill into the data and uncover insights at a very granular level.

• It makes it easier for a client to see the information that is most important to him or her.

Which of the following is the example the presenter used of an alert in Google Analytics?

• Send me an email when organic search traffic drops below 50% compared to the same day last week.

• Send me an email when daily user traffic drops below 50,000.

• Send me a text when weekly user traffic drops below 100,000.

• Send me a text when Adwords traffic drops below 50% compared to the same day last week.