MYP4 - Review of market research

Desk research is also known as?

• Primary

• Secondary

• Tertiary

Which of these is not a method of secondary research

• Newspaper article

• Website

• Focus group

• Government statistics

What does the term quantitive mean?

• Data in written form

• Data in number form

True or false

Primary research is more expensive but if done right will allow the business to make more effective decisions?

• True

• False

Which of the following are primary method of research

• 1. Focus Group

  2. Questionnaire

  3. Newspaper Article

• 1. Observation

  2. Survey

  3. Focus group

• 1. Survey

  2. Website

  3. Obervation

• 1. Newspaper article

  2. Government statistics

  3. Questionnaire

Qualitative feedback is?

• is data in number form and easy to analyse.

• Is data that provides detailed answers that are harder to analyse.

A dichotomous question is an example of?

• Open question

• Closed question

Word Association is an example of?

• Open question

• Closed question

What is a market?

• It is a group of people with common features and interests

• A place where people come to buy and sell

• It is the Stock Exchange

Needs and wants are the same thing

• Frue

• False