Marketing Research Quiz

Marketing Research Quiz

9th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Research Quiz

Marketing Research Quiz

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Brandy Allen

Used 49+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do businesses use market research?

To identify customer needs

To sell goods and services

To advertise

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is information collected about opinions and views called?

Quantitative data

Qualitative data

Segmentation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of primary research?

Internet research

A focus group

Company reports

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of primary research?

Magazine
Observation
Newspaper
Government statistics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is information that is useful and has already been collected for another purpose.

Primary Data
Secondary Data

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.

Primary Data
Secondary Data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

Focus Group
Observation
Survey
Test Market

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