Social Media Marketing - Chapter 3 Review

Significant trends in social media include:

• User-generated Content

• Augmented Reality

• Ephemeral Content

• All of the above

Which of the following is NOT a piece of the social media marketing ecosystem?

• Publishing

• Meeting

• Discussing

• Collaborating

Which of the following is a small digital image that is used to express a feeling or idea electronically?

• Pic

• Meme

• GIF

• Emoji

Posts that last for a short period of time and then disappear are called what?

• Ephemeral

• Artificial

• Crypto

• Augmented

What is a collection of stories in text form presented in chronological order called?

• Meme

• Thought leadership

• Blog

• GIF

An image file that supports animated and static images

(a)  

Computer programs that simulate conversations with users on the internet

(a)  

A small digital image that is used to express a feeling or idea electronically

(a)  

A humorous piece of content that is copied and shared rapidly by users on the internet

(a)  

Technology that integrates computer-generated images on a user’s view of the real world

(a)