UNIT II International Marketing Market Research

Mention the impact of the Market Research

• Obtain the information necessary to establish the objectives, plans and strategies

• Helps to know more about the product and costumer behavior

• Everyone has an electronic device and can access to brands, products or services

• If you don't have a digital market strategy there's no way you can compete

Types of Market Research

• Exploratory and Conclusive

• Quantitive and Qualitative

• Primary and Secondary

Qualitative Research is ideal to explore context and situations, you can use methods as _____________

_______________ Research helps the company to find statistical information, some methods are surveys and questionnaires.

Select all the aptions that fit in Primary Research Methods

• Online Research

• Interview

• Observation

• Focus Group

• Survey

What's the relationship between MIS and Market Research?

Describe their main purpose in the International Marketing.

Sources like newspapers, magazines, books from library, documents from government agencies, specific topic related articles, Annual reports, published statistics etc, are:

• Secondary Research Methods

• Literature Research

• Online Research

Mention the first step of the Market Research Process

• Data processing

• Data analysis

• Identifing and define the problem

• Select the Research method