UNIT II International Marketing Market Research
Authored by Natali Jiménez
Education, Business
1st Grade
Used 2+ times
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8 questions
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1.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Mention the impact of the Market Research
Obtain the information necessary to establish the objectives, plans and strategies
Helps to know more about the product and costumer behavior
Everyone has an electronic device and can access to brands, products or services
If you don't have a digital market strategy there's no way you can compete
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Types of Market Research
Exploratory and Conclusive
Quantitive and Qualitative
Primary and Secondary
3.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
Qualitative Research is ideal to explore context and situations, you can use methods as (a)
4.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
(a) Research helps the company to find statistical information, some methods are surveys and questionnaires.
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Select all the aptions that fit in Primary Research Methods
Online Research
Interview
Observation
Focus Group
Survey
6.
OPEN ENDED QUESTION
5 mins • Ungraded
What's the relationship between MIS and Market Research?
Describe their main purpose in the International Marketing.
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7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Sources like newspapers, magazines, books from library, documents from government agencies, specific topic related articles, Annual reports, published statistics etc, are:
Secondary Research Methods
Literature Research
Online Research
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