Marketing Channel and Supply Chain Management

Place or __________ decisions will focus on how products are made available to target customers through marketing channels and marketing logistics.

•__________ refers to the entire activities involved from the supply of the of resources for production to the manufacturing of the products, and to the distribution of products to end users.

Place or distribution is an activity that is a part of the bigger __________ management.

In an industry, the whole process of the supply of resources for the production of products is also known as __________ activities of the supply chain management.

The process from the distribution of finished goods to the manufacturers’ resellers to the delivery of products to the end users is known as the__________ activities.

__________ is made up of the company, suppliers, distributors, and ultimately customers who “partner” with each other to improve the performance of the entire system.

A relationship conflict with value chain members is important because the success of the product that is marketed dependent on the value chain network members.

• TRUE

• FALSE

Marketing channels(or distribution channels) – is a set of interdependent organizations that help make a product or service available for use consumption by the consumer or business user.

• TRUE

• FALSE

To a __________, a marketing channel can be viewed as a route for delivery of finished products to the end users.

In marketing channels, __________ buy large quantities from many producers and break them down into smaller quantities and broader assortments wanted by consumers.