Visual Text 101

What are the three rhetorical appeals?

• Ethos, Pathos, Logos
• Ethics, Legos, Pesos
• Athos, Porthos, Aramis

Using emotion to persuade your audience. The Greek word for "suffering" or "experience"...

• Ethos
• Pathos
• Logos
• Rhetoric

Appeals to audience because the speaker appears trustworthy. This appeal is Greek for "character".... 

• Pathos
• Logos
• Ethos
• Rhetoric

A prescription drug commercial featuring a doctor uses this appeal...

• Ethos
• Pathos
• Logos
• Rhetoric 

A commercial featuring statistics and facts is using this appeal...

• Ethos
• Logos
• Pathos
• Rhetoric 

A writer's reputation is important with this appeal.

• Ethos
• Pathos
• Logos
• Rhetoric

This image demonstrates...

• random

• visual triangle

• negative space

• white space

This image demonstrates...

• Microsoft font

• Type face

• Negative space

• Boldness

This image shows...

• golden ratio

• Contrast

• symmetry

• Repetition

What is visual hierarchy?

• Controlling or using something with skill

• Arranging of things to show the order of importance

• Creating repetition style to be easily noticed