Press Release Quiz

What is a Press Release?

• A press release is a written document prepared for the media.

• A press release is a document used to announce information.

• A press release is a document used to announce information.

• A press release is a business document used for business purposes.

What are the two types of Press Releases?

• Event Press Release and Complaint Press Release

• New hire Press Release and Grand Opening Press Release

• Venue Press Release and Business Press Release

• Book Press Release and Venue Press Release

What is the purpose of the Press Release?

• To get business attention

• Sharing official information about something

• To get attention, make news, and generate publicity.

• A business proposal

What are the four elements of a Press Release?

• Contact Information, Call of Action, The Headline, and Boilerplate

• The Body, The Dateline, Signature, and Boilerplate

• Contact Information, The Body, Mailing Address, and Call of Action

• Call of Action, Signature, The Headline, and The Body

Press Release is typically a

• Three-page news copy

• Four-pages news copy

• One-page news copy

• Two-page news cop

The first paragraph of the press release should cover

• The history of the company

• The target market

• The expert advice

• 5Wh about the news

These terms are usually used to address press release, EXCEPT

• News release

• Media statement

• Media release

• Catch and release

Where should we list the contact information on the press release?

• At the top of the press release

• In the last paragraph

• On the headline

• In the first paragraph of the press release

All of below are the reasons why company launch a press release, EXCEPT.

• To build brand reputationTo get profit

• To get media coverage

• To get profit

• To announce a new product or event

The heading of the press release should be... EXCEPT

• Interesting

• Simple

• Unclear

• Short