RTP Unit 2 Progress Test

A measure of the percentage of people in the target market who are exposed to the advertising campaign during a given period of time is known as

• ratio

• reach

• reaction

• response

Answer explanation

Unit 2.1

Page 21 - Point 4

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Unit 2.1

Every product has 4 distinct stages in its life cycle. Which is the first stage?

• Decline

• Growth

• Maturity

• Introduction

Answer explanation

Unit 2.1

Page 21 - Point 5

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Unit 2.1

NTUC FairPrice collaborating with OCBC to provide customers with a 0% installment plan is an example of

• free samples

• credit facilities

• after-sales service

• brand sponsorship

Answer explanation

Unit 2.1

Page 22 - Point 6

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Unit 2.1

When Maggie Instant noodles offers a discount right on the package through specially marked price packs, this is an example of a

• rebate

• coupon

• price-off deal

• loss leader pricing

Answer explanation

Unit 2.2

Page 24 - Point 3

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Unit 2.2

Listed are examples of bespoke services except

• alteration

• credit

• customisation

• tailoring

Answer explanation

Unit 2.1

Page 22 - Point 6

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Unit 2.1

The following are types of promotional pricing except

• contest

• coupons

• price-off deals

• loss leader pricing

Answer explanation

Unit 2.2

Page 23

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Unit 2.2

Which of the following is not a benefit of using price off deals?

• Promotional discount reaches trade partners

• Presents a readily apparent value to shoppers

• Can be a strong influence at the point of purchase

• Encourages consumers to purchase larger quantities

Answer explanation

Unit 2.2

Page 24 - last part.

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Unit 2.2

An organisation who wants to load a current user with large amount of its products and to prevent them from switching to competitors’ brands will most likely offer

• coupons

• bonus packs

• event sponsorship

• customer loyalty programme

Answer explanation

Unit 2.2

Page 26 - Point 3

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Unit 2.2

When a free mug is given for every purchase of 2-tube pack of Darlie Toothpaste, which promotion tool is the company using?

• Premiums

• Free goods

• Bonus packs

• Free samples

Answer explanation

Unit 2.2

Page 25 - #1

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Unit 2.2

Which one of the following is NOT true to free samples?

• Used when a product is new

• Used only when a product can virtually sell itself

• Involves giving a product to consumers free of charge

• Takes place only through a sales promoter in a retail store

Answer explanation

Unit 2.2

Page 27 - Point 7

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Unit 2.2