FIT 2nd StepUp Learning Quiz

Below are parts of 4 Growth Levers in Marketing, except?

• More Users

• More Usage

• More Premium

• More Market

Answer explanation

If we want to execute NPD Launch Campaign, one of the must-have initiatives that we can do is?

• Collaboration

• Digital Campaign

• Rate and Review

• Content Partnership

Answer explanation

What are we hoping to achieve by satisfying customer needs and offering the 6Ps?

• Profitable and Sustainable Business

• Growth and Strategic Business

• Objective-driven and Sustainable Business

• Clear and Profitable Business

Answer explanation

Considering all marketing elements (the 6Ps), how will the product relaunch affect the business plan and profitability, besides?

• Change of pricing strategy​

• Change of people

• Change of target audience & media strategy

• Change of key ingredients & claims​

Answer explanation

Elasticity is the responsiveness of something to a change in something else. In 6Ps, this concept is considered to be part of?

• Price

• Proposition

• Promotion

• Product

Answer explanation