STP Quiz

Classification of your target audience according to the types of lives they live is

• Targeting

• Life Style Segmentation

• Geographic Segmentation

• Psychographic Segmentation

Dividing the customers according to their income is

• Geographic Segmentation

• Demographic Segmentation

• Behavioral Segmentation

• Psychographic Segmentation

Customer demographics, Purchasing approaches, and situational factors are the bases of ..............

• International Market Segmentation

• International Market Targeting

• Business Market Segmentation

• Business Market Targeting

Requirements for effective segmentation is

• Measurable

• Actinable

• Differential

• All of the above

A Market strategy in which the firm decides to ignore market segment differences and go after the whole market with one offer is .........

• Differentiated Marketing

• Undifferentiated Marketing

• Concentrated Marketing

• Local Marketing

Tailoring products to the needs and wants of specific individuals and local customers is ..............

• Concentrated Marketing

• Micro Marketing

• Macro Marketing

• International Marketing

Competitors can't easily copy the difference

• Preemptive Promotion

• Superior Promotion

• Important Promotion

• Distinctive Promotion

The difference is superior to other ways that customer might obtain the same benefit

• Distinctive Promotion

• Superior Promotion

• Communicable Promotion

• Profitable Promotion

The way the product is defined by consumers on important attributes is called ..............

• Market Segmentation

• Image Psychology

• Product Position

• Market Targeting

The key to winning and keeping customers is to understand their needs and buying processes better than copmetitors do and .............

• Advertise constantly to let customers know changes in products and services.

• Hire the best sales people

• Have an updated web presence

• To deliver more value