STP Quiz

STP Quiz

1st Grade - Professional Development

10 Qs

quiz-placeholder

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STP Quiz

STP Quiz

Assessment

Quiz

Education

1st Grade - Professional Development

Practice Problem

Hard

Created by

Ahmed Ali

Used 14+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Classification of your target audience according to the types of lives they live is

Targeting

Life Style Segmentation

Geographic Segmentation

Psychographic Segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing the customers according to their income is

Geographic Segmentation

Demographic Segmentation

Behavioral Segmentation

Psychographic Segmentation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer demographics, Purchasing approaches, and situational factors are the bases of ..............

International Market Segmentation

International Market Targeting

Business Market Segmentation

Business Market Targeting

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Requirements for effective segmentation is

Measurable

Actinable

Differential

All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A Market strategy in which the firm decides to ignore market segment differences and go after the whole market with one offer is .........

Differentiated Marketing

Undifferentiated Marketing

Concentrated Marketing

Local Marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tailoring products to the needs and wants of specific individuals and local customers is ..............

Concentrated Marketing

Micro Marketing

Macro Marketing

International Marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Competitors can't easily copy the difference

Preemptive Promotion

Superior Promotion

Important Promotion

Distinctive Promotion

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