Marketing Data 1.06

Marketing Data 1.06

9th - 12th Grade

16 Qs

quiz-placeholder

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Marketing Data 1.06

Marketing Data 1.06

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Stephanie Ayers

Used 27+ times

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16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a requirement for good decision making:

A college degree

At least three options

Money

Data

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a prediction:

About half of the business’s customers are female.

The business owes $200,000 in taxes.

Sales will be up four percent next quarter.

Sales were up four percent last quarter.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are common types of data used by marketers:

Facts, predictions, estimates

Predictions, estimates, quotes

Quotes, facts, testimonials

Quotes, testimonial, estimates

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Quinn is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of a(n)

Quote

Sales report

Estimate

Fact

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The best source for data about the goods and services a company needs to buy for its own operation is its

Vendors

Sales team

Customers

Competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of data that marketers could gather from the company’s sales team:

The latest market-research studies

The prices of raw materials

What products competitors are currently offering

How actual sales compare to sales goals

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following pieces of data give a wealth of information about a customer:

A trade journal

A sales invoice

An expense report

A sales report

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