MKT008 P2 Quiz

CRM in marketing stands for?

• Customer Relations Manager

• Custom Relation Management

• Cuztomized Relationship Managemer

• Customer Relationship Management

A marketing strategy whereby an advertiser promotes a brand by placing it within the context of selected medium such as TV, Film, online or gaming program.

• Direct Marketing

• Telemarketing

• Brand Placement

• Video-Game Advertising

Refers to an advertising and promotion in a video game such as background displays, in-game billboards, a commercial while the game loads.

• Direct Marketing

• In-Game Advertising

• Brand Placement

• Video-Game Advertising

Where aproducts and brands are sometimes discussed serving brand awareness and/or enhancing (orprotecting) their brand images.

This can make or break the deal. That's why it’s a good idea to think it out before

communicating with your customers.

• CRM

• Sales Pitch

• Direct Marketing

• Direct Mail

Shooting themselves at arm’s length throughout their everyday activities.

• Blogs

• Podcast

• In-game advertrising

• Vlogs

Promotions that are sent directly to your customer or potential customers. The messages often include offers about your new product.

• CRM

• Sales Pitch

• Direct Marketing

• Direct Mail

The process of carefully managing detailed information about individual customers and all customer “touch points” to ensure loyalty.

• CRM

• Sales Pitch

• Direct Marketing

• Direct Mail

Brand placement is also known as?

The most popular kind of promotion must not be done often, as people will just expect this as normal.

• Discounted Products

• Flash Sales

• Price Month Promise

• Free Shipping