CHAPTER 2 CONSUMER BEHAVIOUR

In a family purchase decision, the ‘decision maker’ is the one who physically buys the product, whereas the ‘consumer’ is the family member who uses it.

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• FALSE

Need recognition in consumers can be triggered by both internal and external stimuli, such as a sensation of hunger or an appealing advertisement.

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• FALSE

Consumer behavior only focuses on the act of purchasing a product.

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• FALSE

External information search involves seeking out information from personal experiences and memories related to a product.

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• FALSE

Emotional factors play a significant role in influencing consumer purchasing decisions, often more than rational factors.

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• FALSE

The evaluation stage is one way to begin narrowing the number of choices in the evoked set: pick a product attribute and then exclude all products in the set that don’t have that attribute.

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• FALSE

Extensive decision-making is necessary for high-involvement products, which are typically more expensive or infrequently purchased items.

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• FALSE

During an internal information search, consumers rely on publicly available sources, such as reviews or media articles, to recall past experiences with products.

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• FALSE

Limited decision-making applies to products that are very familiar and low-cost, like bread or bottled water, requiring minimal time or effort for decision-making.

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• FALSE

Psychological factors like learning and motivation can affect consumer behavior and purchasing decisions.

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• FALSE