TIKTOK SHOP_THEORETICAL FRAMEWORK

Who developed the Theory of Reasoned Action (TRA)?

• Martin Fishbein and Icek Ajzen

• Howard & Sheth

• Solomon et al.

• Chaffey

Which theory suggests that behavior is influenced by intention, attitude, and subjective norms?

• Theory of Planned Behavior (TPB)

• Social Cognitive Theory (SCT)

• Integrated Model of Behavioral Prediction (IMBP)

• Word of Mouth

What are the key factors influencing consumer behavior?

• Psychological factors, personal characteristics, and social influences

• Perfectionist, brand-aware, and hedonist

• Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), and Social Cognitive Theory (SCT)

• Influencer marketing, cooperative principle, and attitude change approach

Which theory explains consumer buying patterns, marketing influence, and future product preferences?

• Consumer Behavior

• Purchase Intention

• Social Media Marketing

• Amplification Hypothesis

What is the role of influencers in social media marketing?

• To provide valuable information to followers

• To create positive engagement with a company and its brands

• To persuade and influence audiences to try out specific products

• To monitor and facilitate customer interaction through digital media

Which theory integrates Social Cognitive Theory (SCT) and Theory of Reasoned Action (TRA)?

• Integrated Model of Behavioral Prediction (IMBP)

• Theory of Planned Behavior (TPB)

• Word of Mouth

• Cooperative Principle

What is the main focus of marketers in today's digital society?

• Increasing brand loyalty

• Creating purchase intention through electronic word-of-mouth

• Understanding consumer needs, wants, and beliefs

• Developing efficient marketing strategies

Which characteristic of consumers seeks the best quality product?

• Perfectionist

• Brand-aware

• Hedonist

• Price-aware

What is the purpose of influencer marketing strategies?

• To boost brand sales

• To encourage positive engagement with a company

• To monitor and facilitate customer interaction

• To provide valuable information to followers

Which theory suggests that individuals influence each other through modeling or persuasion?

• Social Cognitive Theory (SCT)

• Theory of Reasoned Action (TRA)

• Theory of Planned Behavior (TPB)

• Amplification Hypothesis