Mar căn bản: Ôn tập C3

Mar căn bản: Ôn tập C3

University

20 Qs

quiz-placeholder

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Mar căn bản: Ôn tập C3

Mar căn bản: Ôn tập C3

Assessment

Quiz

Business

University

Medium

Created by

Võ Thị Thiên Ân

Used 2+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does the consumer market consist of?

Only individuals

Only organizations

Individuals and households that purchase goods and services for personal consumption

Businesses and governments

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the simplest model of consumer buyer behavior?

Cognitive dissonance model

Stimulus-response model

Behavioral learning model

Social influence model

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT one of the four major factors that influence consumer buyer behavior?

Cultural factors

Psychological factors

Technological factors

Social factors

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Culture is the most basic determinant of a person's:

Income

Occupation

Wants and behavior

Learning and beliefs

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What are subcultures?

Cultures with distinct values and lifestyles within a larger culture

Smaller populations with no significant influence

Temporary groups formed by consumer trends

Marketing tools for businesses

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Social factors influencing consumer behavior include all EXCEPT:

Family

Friends

Opinion leaders

Product features

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following personal characteristics influence consumer buying behavior?

Occupation

Product quality

Marketing strategies

Store environment

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