
Mar căn bản: Ôn tập C3

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Business
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University
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20 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What does the consumer market consist of?
Only individuals
Only organizations
Individuals and households that purchase goods and services for personal consumption
Businesses and governments
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the simplest model of consumer buyer behavior?
Cognitive dissonance model
Stimulus-response model
Behavioral learning model
Social influence model
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT one of the four major factors that influence consumer buyer behavior?
Cultural factors
Psychological factors
Technological factors
Social factors
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Culture is the most basic determinant of a person's:
Income
Occupation
Wants and behavior
Learning and beliefs
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What are subcultures?
Cultures with distinct values and lifestyles within a larger culture
Smaller populations with no significant influence
Temporary groups formed by consumer trends
Marketing tools for businesses
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Social factors influencing consumer behavior include all EXCEPT:
Family
Friends
Opinion leaders
Product features
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following personal characteristics influence consumer buying behavior?
Occupation
Product quality
Marketing strategies
Store environment
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