UNDERSTANDING CONSUMER BEHAVIOUR

Which of the following is a social factor that influences consumer buying behavior?

• family

• life-cycle stage

• economic situation

• personality

• occupation

________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.

• Social marketing

• Traditional marketing

• Buzz marketing

• Direct marketing

• Values marketing

________ refers to the unique psychological characteristics that distinguish a person or group.

• Personality

• Lifestyle

• Status

• Attitude

• Role

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.

• personality

• motive

• attitude

• learning

• perception

What is one way that social class is NOT measured?

• occupation

• education

• income

• number of children in the family

• house type

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.

• membership group

• reference group

• brand personality

• subculture

• lifestyle

People change the goods and services they buy over time because of the two changing factors of ________.

• belief and attitude

• perception and personality

• age and life-cycle stage

• groups and learning

• family and tradition

A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for?

• Activities, Interests, Opinions

• Achievement, Involvement, Organizations

• Accommodation, Investment, Orientation

• Acknowledgement, Interests, Observations

• Adoptions, Interests, Occupations

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

• Alternative evaluations

• Belief

• Culture

• Personality

• Self-awareness

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he or she is exposed is called ________.

• selective retention

• selective distortion

• selective attitude

• selective attention

• selective perception