11N1-Lesson 209-210

Meaning: rely on

Word form: verb phrase

• A. bank on                  

• B. go viral

• C. call to

Meaning: rely on

Word form: verb phraseMeaning: the short period during TV programmes when advertisements are shown

Word form: noun phrase

• A. commercial channel                      

• B. commercial break             

• C. classified ads

Meaning: use resources, such as time, where the highest results will be

Word form: an idiom

• A. Birds of a feather            

   

•    B. Fish where the fish are                

•   C. word-of-mouth marketing

Meaning: to provide a useful or helpful addition

Word form: verb phrase

 

• A. put sth on the map     

• B. bring sth to the table                    

• C. gain followers

Meaning: recommendations made by individuals to other individuals about a product service

Word form: a collocation

• A. brand awareness

• B. cold call                 

• C. word of mouth

   

Meaning: a product that is aimed at a distinct group of people

Word form: noun phrase

• A. niche product

• B. celebrity endorsement                  

• C. brand loyalty

Meaning: to make a product famous

Word form: verb phrase

• A. put sth on the map

• B. bring sth to the table                    

• C. gain followers

Meaning: people with the same interests will often be found together

Word form: an idiom

• A. Birds of a feather            

   

•    B. Fish where the fish are                

•   C. word-of-mouth marketing

Meaning: Applying to all

Word form: a collocation

• A. in the works

• B. across the board                

• C. in the long run

Meaning: something that will convince someone to purchase something or say yes to an idea.

Word form: a noun phrase

• A. brand awareness

• B. product placement            

• C. selling point