MARKETING RESEARCH

this is the process of collecting, recording and analysing data about customers, competitors and the market.

• primary research

• focus group

• qualitative research

• market research

research that leads to numerical results that can be statistically analysed.

• quantitative research

• qualitative research

Forms of secondary research (tick all that apply)

• Market intelligence analysis reports

• Academic Journals

• Surveys

• The Internet

This is often very cheap and can be obtained quickly

• secondary research

• primary research

Data may be out of date or inaccurate

• primary research

• secondary research

Detailed reports on individual markets and industries produced by specialist market research agencies.

• Government Publications

• Academic Journals

• Market intelligence analysis reports

A drawback of libraries is

• Expensive

• Limited information

• Hard to find the information you need

______________________ are organisations funded by businesses that operate in a specific industry. They produce regular reports on the state of the markets their members operate in.

• Trade organisations

• Local organisations

• Government organisations

• Research organisations