Product Development

The process a good or a service goes through from being an idea to a product being sold to customers is called ...

• Product marketing

• SWOT analysis

• Product development

• Planning

What is the step where the entrepreneur thinks of ideas?

• Test marketing

• Idea generation

• Idea screening

• SWOT analysis

What is the step where SWOT analysis is used?

• Idea generation

• Concept development

• Test marketing

• Idea screening

What is the step where a business looks a product in more detail?

• Concept development

• SWOT analysis

• Feasibility study

• Idea screening

What do we call the element that makes a product special?

• Test market

• Unique Selling Point

• Marketing

• Price

In what stage does a business decide if it is possible to make the product?

• Feasibility study

• Concept development

• Idea generation

• SWOT analysis

In what stage does a business make a working model of a product?

• Feasibility study

• Test marketing

• Prototype development

• Product launch

A working model of a product is called a ...

• Practice product

• Test market

• Unique selling point

• Prototype

What is the stage where a few customers are given the product to see what they think about it?

• Test market

• Prototype development

• Product launch

• Feasibility study

What stage is when the product is now for sale to everyone?

• Idea generator

• Product launch

• Test marketing

• Concept development