IQ #2 SERVICES MKTG MODULE 2

THIS ENVIRONMENT IS BEYOND THE CONTROL OF THE ORGANIZATION

• MICRO-ENVIRONMENT

• MINI-ENVIRONMENT

• MACRO-ENVIRONMENT

• MORE-ENVIRONMENT

IT IS NOT NECESSARY TO EXAMINE THE VARIOUS ENVIRONMENTAL FACTORS THAT HAVE INFLUENCED THE EXPANSION OF COUNTRY'S SERVICE INDUSTRY

• TRUE

• FALSE

IT IS USED TO IDENTIFY AND ASSESS EXTERNAL FACTORS.

• COMPANY SCANNING

• ENVIRONMENTAL SCANNING

• CUSTOMER SCANNNING

• BONE SCANNING

INFLATION, INTEREST RATE, AND EXCHANGE RATE ARE INCLUDED IN WHAT EXTERNAL FACTOR?

• SOCIO-CULTURAL FACTOR

• LEGAL AND REGULATORY FACTOR

• ECONOMIC FACTOR

• POLITICAL FACTOR

IT REFERS TO THE FORCES CLOSELY INFLUENCING THE COMPANY AND DIRECTLY AFFECTING THE ORGANIZATION'S RELATIONSHIPS.

• MACRO-ENVIRONMENT

• MICRO-ENVIRONMENT

• FIRM'S ENVIRONMENT

• CUSTOMER'S ENVIRONMENT

THESE TYPE OF CUSTOMERS BUY GOODS AND SERVICES FOR FURTHER PROCESSING, PRODUCTION, AND EVENTUALLY SELLING TO CONSUMERS.

• CONSUMER MARKET

• BUSINESS MARKET

• RESELLER MARKET

• INTERNATIONAL MARKET

IT REFERS TO ANY GROUP THAT HAS AN ACTUAL OR POTENTIAL INTEREST IN OR IMPACT ON AN ORGANIZATION'S ABILITY TO ACHIEVE ITS OBJECTIVES.

• SUPPLIERS

• INTERMEDIARIES

• CUSTOMERS

• PUBLIC

LBC AND J&T ARE EXAMPLES OF WHAT TYPE OF MARKETING INTERMEDIARIES?

• DISTRIBUTION CHANNEL

• LOGISTICS FIRM

• MARKETING SERVICE FIRMS

• FINANCIAL INTERMEDIARIES

IT INCLUDES RELIGION AND ETHICS, DEMOGRAPHICS, EDUCATION AND CULTURE.

• LEGAL FACTORS

• ECONOMIC FACTORS

• POLITICAL FACTORS

• SOCIAL FACTORS

WHICH OF THE FOLLOWING ARE CONNECTED WITH TECHNOLOGICAL FACTORS

• AUTOMATION

• TAX POLICY

• INTERNET

• AUTOMATION AND INTERNET