Product Branding

Tony the Tiger is an example of a

• Trade character

• Logo

• Trade name

When General Mills uses Cheerios to promote a new product like apple cinnamon Cheerios is called

• Mixed brand

• Brand extension

• Brand licensing

Combining two different companies products is called

• Licensing

• Co-branding

• Co-oping

Branding is

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

• is a device that legally identifies ownership of a registered brand or trade name

• The process of working toward maximizing recognition of a particular brand

• Consumer preference for a particular brand as compared to competitor products or services

Shelly will only buy Starbucks coffee is an example of

• brand position
• brand loyalty
• brand identity
• visual symbol

What is used to protect a good so it cannot be copied?

• service mark
• trademark
• brand mark
• logo

Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of 

• brand names 
• trade characters
• brand characters
• brand recognition

who are these guys a trade character for?

• Rice Krispies

• Fruit Loops

• Captain Crunch

• Coco Puffs

who are is this a trade character for?

• Rice Krispies

• Fruit Loops

• Captain Crunch

• Coco Puffs

who are is this a trade character for?

• Starkist Tuna

• Chicken of the Sea

• Bumble Bee

• Wild Planet