Mktg Mgt Quiz 1

The following are definitions of marketing except____.

• Creation, communication, delivery of value and management of customer relationships for a lifetime.

• Act of facilitating the exchange of commodity for goods, services and/or money to deliver maximum value to the customer.

• Link between a society's material requirements and its economic patterns of response.

• Science of choosing target markets through market analysis and market segmentation as well as competitors' buying behavior.

It is the process of distributing a product or service from start to finish.

• Supply Chain Management

• Channel Marketing

• Product Life Cycle

• Marketing Management

This means of communication with the users of a product or service.

• Digital Marketing

• Print Ads

• Advertising

• Media

It is a way of promoting products or services by promoting the brand as a whole

• Brand Marketing

• Advertising

• Product Promotion

• TV Commercial

It can be described as all the messages and media you deploy to communicate with the market

• PR Activities

• Direct Marketing

• Advertising

• Marketing Communication

______ is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

• Content marketing

• Digital marketing

• YouTube video

• Facebook Ad

The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a _____?

• company’s objectives

• company’s accomplishments

• management accomplishments

• All of the above

AZS Manufacturing published and article in Manila Times newspaper about a new product that they are going to introduce on the market. This is an example of_____?

• Digital Ad

• Partner Marketing

• Media Relations

• PR

Partner marketing includes:

I. Content Sharing

II. Co-creating Offers

III. Distribution as partnership marketing

IV. Co-creating Marketing

V. Affiliate Marketing

• I, II, IV and V

• II, IV and V

• I, II, III, IV and V

• I, II, III and IV

Firms use social media platforms to _____.

• promote products and/or services

• build community with the target audience

• drive traffic to the business

• All of these