Brand Identity Document

Which is the correct spelling?

• Teach for Malaysia

• Teach For Malaysia

• TFM

• TEACH FOR MALAYSIA

What is Teach For Malaysia's mission?

• One day, all children in Malaysia will have the opportunity 

  to realise their potential through quality education

• To build a movement of leaders in the education ecosystem 

  to empower all children in Malaysia to realise their potential

• To build a movement of leaders in the education ecosystem 

  to end education inequity in Malaysia

• By 2030, TFM is a movement of 30,000 leaders working collectively to enable children from underserved communities in all parts of the country to realise their potential through quality education

Which does this statement refer to?

'.. help you have more clarity about what to share about Teach For Malaysia. We believe that these are the key things that our audiences need to understand about our movement.'

• Core Values

• Brand Attributes

• Key Messages

• Brand Positioning Statement

Which statement does this refer to?

'..how we hope the rest of the world will perceive us as a result of how we commit to our Core Values in our mission.'

• Key Messages

• Core Values

• Brand Positioning Statement

• Brand Attributes

How many Brand Attributes do we have?

• 5

• 6

• 7

• 4

Which Brand Attribute does this statement represent?

'We are a Malaysian voice that represents and elevates the voices of all identities and ethnicities. We want to be a brand every Malaysian feels connected to.'

• Community-centred

• Inclusive & Diverse

• Authentic & Approachable

• Passionate

Which Brand Attribute does this statement represent?

'We collaborate with communities as partners and allies to uncover meaningful locally-led solutions. Together, we connect, listen and learn from each other.'

• Inclusive & Diverse

• Bold & Transformational

• Passionate

• Community-centred

Which Brand Attribute does this statement represent?

'We speak powerfully and compellingly about the change we need to make in education, in the spirit of encouraging and empowering everyone to join our movement.'

• Authentic & Approachable

• Passionate

• Bold & Transformational

• Simple & Straightforward

Which Brand Attribute does this statement represent?

'We tell real stories of the challenges and successes of our work so others can resonate with all parts of our mission. '

• Passionate

• Authentic & Approachable

• Bold & Transformational

• Simple & Straightforward

Which Brand Attribute does this statement represent?

'We believe in our mission and long-term goals.  We want to inspire others to share the same passion to create a positive impact in education.'

• Passionate

• Bold & Transformational

• Inclusive & Diverse

• Community-centred