Market Your Business

All of the processes - planning, pricing, promoting, distributing, & selling - utilized by a company to place its products in the hands potential customers

• Positioning

• Marketing

• Discount Pricing

• Product Mix

Pricing that is determined by using the wholesale cost of an item as the basis for the price charge

• Cost-based Pricing

• Demand-based Pricing

• Competition-based Pricing

• Physiological Pricing

A blending of the product, price, distribution, and promotion used to reach a target market.

• Product Mix

• Features

• Positioning

• Marketing Mix

Identifies how marketing goals will be achieved

• Features

• Return on investment

• Marketing Strategy

• Market share

The amount earned as a result of an investment

• ROI

• IOR

• ORI

• OOO

The name, symbol, or design used to identify your product

• Brand

• Packaging

• Features

• Market

Creating an image for a product in the customer's name

• Pricing

• Marketing

• Branding

• Positioning

The different products and services that a business sells

• Market share

• Product mix

• Marketing mix

• Brand

Pricing that is determined by how much customers are willing to pay for a product or service

• Demand-based Pricing

• Cost-based Pricing

• Psychological Pricing

• Competition-based Pricing

Pricing that is based on the belief that certain prices have an impact on how customers perceive a product

• Demand-based Pricing

• Competition-based Pricing

• Psychological Pricing

• Cost-based Pricing