Keep Them Loyal LAP Test

Keep Them Loyal LAP Test

9th - 12th Grade

20 Qs

quiz-placeholder

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 Keep Them Loyal LAP Test

Keep Them Loyal LAP Test

Assessment

Quiz

Other

9th - 12th Grade

Hard

Created by

Flexcia Dowell

Used 20+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The body of customers upon which a business can rely for significant repeat business is called its

 

 

 

 

competitors.

clientele.

suppliers.

employees.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which group of employees is most instrumental in building customer goodwill?

 

 

  Stockkeepers

  Managers

Directors

Salespeople

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business’s well-established body of customers usually has an important impact on the business’s

 

 

 

 

increased costs.

vendor relations.

financial success.

recruitment process.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business that has built a loyal clientele is at an advantage because its

 

 

 

customers will always be loyal to the business.

salespeople have more time to take care of stock.

  vendors offer better discounts.

selling costs are usually reduced.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses hope that individuals who are impressed with the business will tell others about it so that the company will receive __________ advertising.

 

 

 

 

word-of-mouth

specialty

point-of-purchase

sponsored

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of how building a clientele benefits the business:

 

 

 

  Personal satisfaction

Increased selling costs

Increased sales volume

Increased knowledge

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Benefits to the sales staff from building a clientele include

 

 

 

 

repeat sales and increased earnings.

increased sales volume and expenses.

increased knowledge and word-of-mouth advertising.

reduced costs and personal satisfaction.

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