Social Media Marketing Terms

A person who loves your brand and will continue to support your company and promote your services or products to new customers organically.

A user lands on your site and only views one page before leaving.

The rate of this phenomenon happening is called the "..... rate".

The metric is calculated as the total amount spent divided by link clicks.

The “invisible” shares that happen through channels like messenger, email, text messages etc., making them impossible to account for.

A social media post, chosen to stay on the top of your page or profile to feature an important announcement or highlight.

Strategies/techniques helping in getting your page to rank higher in the search engines.

A measurement (%) of how much revenue your investments on social media are gaining - compared to how much you are spending.

The number/measure of users visiting a given website or page is referred to as ......

The process/act of adding location-based metadata to media (photos, videos etc.)

A social media advertising term that refers to how you select the potential demographic of audience for your ads.