Marketing Unit 2

Which of the following types of distribution channels is considered to be contemporary?

• E-marketing

• Travel Agent

• Reservation System

• Visitor Information Centre

The Ultimate purpose of advertising is to?

• create media interest for annual reports

• inform consumers of sales and discounts

• evaluate and control staff service measure

• influence buyer behaviour and manipulate demand

A company titled best vacations engages in the purchase of hotel rooms in luxurious destinations. The company does not market the rooms directly to tourists. Best Vacations can be considered a

• travel agent

• tour wholesaler

• tourism supplier

• destination marketing organization

Patrons visit Sam's destination mainly to engage in sports, meetings, and for holidays. Sam's destination brand image can be considered to be

• targeting psychocentric visitors

• positioning itself by use or application

• segmenting the market by socio-demographics

• positioning itslef vis-a-vis the competition

The way in which organizations identify and categorize customers into groups according to the needs and desires is referred to as

• division

• codification

• segmentation

• categorization

Which of the following is NOT a traditional distribution channel

• Travel Agent

• Social media

• tour operator

• reservation system

The primary purpose of marketing intermediaries is to match

• demand from producers to supply from consumers

• supply from producers to demand from consumers

• supply from tourism entities to demand from the airlines

• demand and supply to create a balance within the industry

Which of the following statements about branding is true?

• The product is easy to identify by colour, logo or trademark.

• Quality is easy to maintain and distribution is easy.

• The product is perceived as the best value for the price.

• There is a heavy demand for the product and it is easily identifiable.

A traditional distribution channel can BEST be described as a set of

• dependent organizations that are efficient in making products available to consumers

• intermediaries who are efficient in making goods available to target markets

• experienced marketing firms that specialize in getting products to consumers

• independent organizations that make products available to consumers

Lamm Tour Company has been experiencing a steady decline in market share over the past five years. After extensive research, it was discovered that the company did not have a strong presence in consumers‟ minds. To strengthen its visibility, Lamm Tour Company needs to increase its

• prices, change its packaging and other promotions

• advertising, rebrand its product and offer promotions

• promotions and advertising and train the marketing staff

• public relations, train the marketing staff and rebrand its product