Business Management IB Marketing 4.1-4.5

4.5 Place: A shoe manufacturer uses a distributer who then sells to a retailer and then a customer. How manel channels of distribution are there?

• 0

• 1

• 2

• 3

4.5 Promotion: The following is a definition of which word:

Is a promotional strategy that combines online technologies with word of mouth (WOM) techniques. It is usually done through the internet via emails and social networks.

• E-commerce advertising

• Guerilla Marketing

• Social Media Marketing

• Viral Marketing

4.5 Price: Which of the following statements is not true about a loss leader

• It is used to attract new customers

• It is likely for customers to purchase only the loss leader

• The loss is recouped by selling complementary goods

• Is a technique used to encourage brand switching

4.5 Product: The most desirable quadrant of the Boston matrix is?

• Cash Cows

• Dogs

• Question Marks (problem children)

• Stars

4.5: Product Life Cycle. Which phase of the product life cycle has the following features:

Investment: Very High

Profit: Little, if any

Cash Flow: Negative

• R&D

• Launch

• Growth

• Maturity

• Decline

4.4 Market Research: Which of the following is a disadvantage of quota sampling

• It is quite easy to get a sample

• Expensive

• May not be representative of the population

• Bias and sampling errors occur

4.4 Market Research: Which of the following is not an advantage of qualitative research?

• It allows driving forces (motivators) and restraining forces (demotivators) to be explored.

• There is flexibility in the process.

• Can be inexpensive yet provide detailed response.

• Bias will be eliminated with clarifying questions asked.

4.3 Sales Forecasting: Which term describes the fluctuations in sales revenue caused by variations in the demand for certain goods during certain times of the year?

• Cyclical variations

• Random variations

• Seasonal variations

• Variance analysis

4.2 Marketing planning: Using a position (perception) map, a high quality but low price is referred to as:

• Bargain product

• Cowboy product

• Economy Product

• Premium Product

4.1 The Role of Marketing: Which of the following is not a difference between marketing a good and a service?

• Brand Awareness

• Inseparability

• Intangibility

• Heterogeneity