Marketing Mix and Branding Exam

Place refers to __________________.

• the goods or the services of the business is selling.

• how much people will pay for the product.

• where the product will be sold

The marketing Mix has_________ elements.

• 3

• 2

• 4

The Marketing Mix can also be called____.

• 4 P's

• 4 C's

• 2 M's

Price refers to _________.

• where the product will be sold

• How much people will to pay for the product

• how the business tells people about the product

Promotion refers to _____________.

• where the product will be sold

• how the business tells people about the product

• what the product will look like in packaging

Which part of the four P's of the marketing mix effects the location and transportation of the product

• Product

• Price

• Place

• Promotion

When you see an advertisement for a store and decide to shop there, which of the marketing mix has succeeded ?

• Place

• Price

• Promotion

• Product

What is not part of the marketing mix ?

• Place

• Product

• Price

• Person

What is not a method of advertising?

• Sales
• Television
• Radio
• Magazines

McDonald's is an example of a trade name.

• True

• False