MIM & Research Ethics

What are the two main types of research categories?

• Focus Group and Collective

• Qualitative & Quantitative

• Open and Closed

• Survey & Poll

True/False: When conducting research you must report your findings.

• False

• True

This type of research is non-numerical data or information such as feelings or opinions.

• Qualitative Research

• Quantitative Research

Finding out how many people prefer Coke over Pepsi is an example of ______.

• Interview Research

• Qualititative Research

• Quantitative Research

• All of these are correct.

The purpose of Marketing Information Management is to _____.

• increase employment

• collect data.

• increase consumer demand

• improve customer service.

Marketing research is needed to ________.

• reduce mistakes

• increase sales & profits.

• find out consumer needs & wants.

• All of these are correct.

When conducting research, you should :

• Explain why you are conducting research.

• Keep participants identity private.

• Try to have a minimum of 100 participants.

• All of these are correct.

The process of collecting and analyzing numerical data. 

• Qualitative Research

• Quantitative Research

Conducting research (interviews) to find out "Is the pandemic still affecting your mental health" is an example of ______ research.

• poll

• qualitative

• quantitative

• All of these are correct.

True/False: When conducting research, it is okay to be unethical.

• True

• False