HOSPITALITY SALES AND MARKETING

The most basic level of a product is called the _______________ .

• Core product

• Central product

• Augmented Product

• Potential Product

Good marketing is no accident, but a result of careful planning and _____________.

• Selling

• Execution

• Research

• Planning

Marketing management is ______________ .

• managing the marketing process.

• monitoring the profitability of the company’s products and services.

• the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

• developing marketing strategies to move the company forward.

Marketers often use the term _______ to cover various groupings of customers .

• People

• Buying Power

• Demographic Segment

• Market

Bread and milk are which kind of products?

• Specialty Products

• Convinience Product

• Shopping Products

• Unsought products

________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

• Relationship

• Demand-based

• Direct

• Indirect

_____ is the father of Modern Marketing.

• Abraham Maslow

• Lester Wunderman

• Peter Drucker

• Philip Kotler

Marketing is a process which aims at ________

• Production

• Profit-making

• The satisfaction of customer needs

• Selling products

The best Definition of Marketing given by Philip KOtler is _______.

• Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.

• Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.

• Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.

• None of the above

Marketing mix is suggested by______.

• Neil Bordan

• Abraham Maslow

• Philip Kotler

• Peter Drucker