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Entrepreneurship Lesson 5

Authored by Darlz Ally

Business, Education

12th Grade

Used 15+ times

Entrepreneurship Lesson 5
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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

 A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

Behavioral

Social-Cultural(Psychographics)

Geographic

Demographic

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Customer Analysis(surveys) are a great source to study a customers buying habits.

True

False

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

SWOT stands for....

Social Awareness Talents

Social Weakness of Threats

Strengths, Weakness, Opportunities, Threats

None of the above

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Demographic

Psychographic

Behavioral

Geographic

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

 ___________is based on the way a customer use the product.

Geographic

Behavioral

Psychographic

Demographic

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

__________are used to identify customers with similar wants and needs.

Segmentations Methods

Behavioral Research

Customer Survey

Geographic Data

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

 A customers interest in playing basketball can help a marketer determine his/her ______.

Behavioral criteria

Demographic criteria

Psychographic criteria

Geographic criteria

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