Entrepreneurship Lesson 5

 A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Behavioral

• Social-Cultural(Psychographics)

• Geographic

• Demographic

Customer Analysis(surveys) are a great source to study a customers buying habits.

• True

• False

SWOT stands for....

• Social Awareness Talents

• Social Weakness of Threats

• Strengths, Weakness, Opportunities, Threats

• None of the above

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Demographic

• Psychographic

• Behavioral

• Geographic

 ___________is based on the way a customer use the product.

• Geographic

• Behavioral

• Psychographic

• Demographic

__________are used to identify customers with similar wants and needs.

• Segmentations Methods

• Behavioral Research

• Customer Survey

• Geographic Data

 A customers interest in playing basketball can help a marketer determine his/her ______.

• Behavioral criteria

• Demographic criteria

• Psychographic criteria

• Geographic criteria

Segmentation Variable is called..

• Customer Characteristics

• Mass Marketing

• Market Components

• None of the above

Chad has an interest partying every weekend this can help a marketer determine his

• Behavioral criteria

• Demographic criteria

• Psychographic criteria

• Geographic criteria

Knowing a customers family size can not help determine the demographics of the target market.

• True

• False