Advertising

Systematic collection, and interpretation of information to increase understanding is called

• Research

• Survey

• Focus groups

• Interview

Behavioral segmentation uses location as a defining variable.

• True

• False

A research technique designed to determine what consumers perceive as products most important benefits is called

• Problem identification

• Situation analysis

• Segmentation & targeting

• Conjoint analysis

Matching customer needs and wants with products is called

• Niche markets

• Fitting

• Market segmentation

Primary research is accessing information already gathered.

• True

• False

Age, gender, ethnicity, income, and family structure is called

• Psychographic segmentation

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

Psychographic segmentation is segmenting according to attitudes, opinions, interests, perceptions, and lifestyles

• True

• False

________means identifying and communicating with groups of prime prospects.

• Target marketing

• Bandwagon

• Population categories

PRODUCT-USER SEGMENTATION is based on the amount of usage and/or consumption patterns of a brand or category

• True

• False

DMA is known as_____

• Direct memory access

• Designated market areas

• Dallas museum of art

• Designed market advertisement