Unit 9 Learning Aim B

Original data obtained from customers or consumers is...

• Primary Data

• Secondary Data

Which 2 of the following are methods of collecting primary data?

• Questionnaires

• Interviews

• Trade journals

• Newspaper reports

Data that already exists, so collecting it is known as desk research is..

• Primary data

• Secondary data

Which 2 of the following are methods of collecting secondary data?

• Information stored online

• Newspaper reports

• Consumer panels

• Focus groups

Quantitative Data is numbers.

• True

• False

Qualitative Data is opinions.

• True

• False

Which 2 of the following are methods of collecting quantitative data?

• Sales figures

• Government statistics

• Interviews

• Focus groups

Which 2 of the following are methods of collecting qualitative data?

• Focus groups

• Surveys asking for opinions

• Government statistics

• Sales figures

A consumer panel will provide which type of data?

• Quantitative data

• Qualitative data

'A customer need that is not yet fully met by other businesses' is what...

• An area of interest.

• A gap in the market.