B2B_Business Markets

B2B_Business Markets

1st - 3rd Grade

6 Qs

quiz-placeholder

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B2B_Business Markets

B2B_Business Markets

Assessment

Quiz

Other

1st - 3rd Grade

Medium

Created by

Tímea Dóra

Used 4+ times

FREE Resource

6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Business buyer behavior refers to the ________.

buying behavior of consumers who buy goods and services for personal consumption

buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others

buying behavior of consumers who rely on small retailers for the regular supply of provisions

decision process by which business buyers determine which products and services their organizations need to purchase

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT part of the business market?

Kruger Group company sells interior security systems to resorts.

A country club buys safety equipment for its swimming pool.

Maria Theresa shops for her family's groceries at the local Whole Foods store.

A firm buys laptops from Dell for company salespeople to use when traveling.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The business marketer normally deals with ________ than the consumer marketer does.

far fewer but far larger buyers

far more but far smaller buyers

negligible customer complaints

far less fluctuations in demands

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Since business marketers have fewer buyers than consumer marketers, business buyers often face ________ than do consumer buyers.

less complex buying decisions

shorter buying processes

informal buying processes

more complex buying decisions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which of the following would the buyer reorder a product without any modifications?

reverse auction

solution selling

new task

straight rebuy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) ________ controls the flow of information to others in the buying center.

user

influencer

buyer

gatekeeper