B2B_Business Markets

Quiz
•
Other
•
1st - 3rd Grade
•
Medium
Tímea Dóra
Used 4+ times
FREE Resource
6 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Business buyer behavior refers to the ________.
buying behavior of consumers who buy goods and services for personal consumption
buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others
buying behavior of consumers who rely on small retailers for the regular supply of provisions
decision process by which business buyers determine which products and services their organizations need to purchase
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT part of the business market?
Kruger Group company sells interior security systems to resorts.
A country club buys safety equipment for its swimming pool.
Maria Theresa shops for her family's groceries at the local Whole Foods store.
A firm buys laptops from Dell for company salespeople to use when traveling.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The business marketer normally deals with ________ than the consumer marketer does.
far fewer but far larger buyers
far more but far smaller buyers
negligible customer complaints
far less fluctuations in demands
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Since business marketers have fewer buyers than consumer marketers, business buyers often face ________ than do consumer buyers.
less complex buying decisions
shorter buying processes
informal buying processes
more complex buying decisions
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which of the following would the buyer reorder a product without any modifications?
reverse auction
solution selling
new task
straight rebuy
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A(n) ________ controls the flow of information to others in the buying center.
user
influencer
buyer
gatekeeper
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