Principles of Effective Advertising

Force people to take a second glance instead of simply

moving on.

• Colors That Pop But Make Sense

• Grab People

• Don’t Make Them Think (Too Much)

• Stand Out and Be Memorable

It attracts people and represents the brand in a positive way.

Think about it. If you see an extremely smart ad, you probably want to learn more.

• Speak Loudly

• Be Informative

• Be Clever and Creative

• Give Off a Feeling

You want your ad to say something, and you want it to be heard.

• Use Humor

• Give Off a Feeling

• Show Not Tell

• Speak Loudly

A person should know what the ad is saying as soon as they look at it.

• Grab People

• Speak Loudly

• Give Off a Feeling

• Don’t Make Them Think (Too Much)

Color choice is a very important aspect of advertisements.

• Show Not Tell

• Stand Out and Be Memorable

• Use Humor

• Colors That Pop But Make Sense

Every advertisement must convey a message. Ads visually represent a message.

• Be Informative

• Stand Out and Be Memorable

• Be Clever and Creative

• Grab People

Being unique and memorable are two essential components of a good ad.

• Use Humor

• Stand Out and Be Memorable

• Show Not Tell

• Don’t Make Them Think (Too Much)

Every company and brand has it’s own mood or tone. You need to

show that in the advertisement. Someone should be able to tell the

company’s tone by looking at an ad.

• Don’t Make Them Think (Too Much)

• Be Informative

• Give Off a Feeling

• Speak Loudly

Uses a more visual way of representing a concept instead of text.

• Give Off a Feeling

• Grab People

• Show Not Tell

• Stand Out and Be Memorable

Humor is a useful technique for attracting people to an ad.

Humor is not always appropriate, and sometimes it just doesn’t

work for the brand or company,

but when it does, use it.

• Use Humor

• Be Informative

• Speak Loudly

• Grab People