PRINCIPLES OF MARKETING

This includes the laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society

• Economic Forces

• Demographic Forces

• Political Forces

• Cultural Forces

These includes the application of knowledge in science, inventions, and innovations to solve problems.

• Social Forces

• Technological Forces

• Economic Forces

• Political Forces

It is defined as the general plan of action which is aligned with the vision and goals of the company.

• Tactical marketing

• Strategic marketing

• target marketing

• segment marketing

They are the distribution channel firms that assist the company look for customers and creating sales for them.

• Company

• Financial Intermediaries

• Resellers

• Distributors

It is a short-range planning that emphasizes the current operations of various parts of the organization.

• Planning

• Strategic Planning

• Strategy

• Tactical Planning

Approaches focus on the internal potentials of the company and not based on the desires and needs of the market.

• Production Concept

• Sales Concept

• Marketing Concept

• Product Concept

It refers to the entire set of activities, which communicate the product, brand, or service to the user.

• Place

• Price

• Product

• Promotion

It is the identification and marketing of a social issue, cause, or idea to selected target markets. 

• Place marketing

• Event marketing

• Cause marketing

• Green marketing

It allows the company to constantly look for threats and opportunities before they are fully apparent.

• Environmental Scanning

• Goal formulation

• Program formulation

• Feedback and control

It takes into account all forces that can influence an organization but are outside of its control.

• Market

• Macroenvironment

• Microenvironment

• Competitor