SMS Lesson 10 Review

Which of the following describes social media optimization (SMO)?

• The process of making sure that your Website pages attain and maintain favorable rankings in search engine results

• The process of completing at least one successful social media marketing campaign over the course of a year

• The process of developing and designing a social media marketing strategy team from the point of interviewing, to hiring, and lastly, to managing successfully

• The practice of adjusting and improving your social media strategy, content, and social media profiles into a cohesive, consistently branded package

Why is it so important to optimize your headlines of content for social media?

• Because your headline might be the only interaction with your audience, so it must be catchy and memorable

• Because optimizing your headline will make it display as a more detailed image on the social media platforms

• Because your post is placed on a social media platform alphabetically by headline so you need to optimize it alphabetically

• Because your headline is what social media platform bots scan and report back on when a keyword is searched

Which of the following social media platforms calls their rich snippets Rich Pins?

• Twitter

• Facebook

• Instagram

• Pinterest

Which of the following statements is true regarding the use of traditional media as a social driver?

• It uses television, print, and other traditional media to refer the audience to your social media sites.

• It has your audience to evaluate the commercials and ads the marketing team is producing.

• It stops all traditional marketing efforts until the social media marketing strategies take off.

• It uses traditional marketing strategies to rate your social media strategies.

What is the first step to using schema.org tags?

• Add the itemscope

• Add the itemtype

• Add the itemalt

• Add the itemsrc

On which of the following factor do the level of detail in a report generally depends?

• Report's size

• Report's content

• Report's format

• Report's audience

____ is the practice of adjusting and improving your social media strategy, content, and social media profiles into a cohesive, consistently branded package.

• SMO

• SEO

• PMO

• SVM

Which of the following is considered secondary data in a report?

• Number of posts

• Historical data

• Transactional data

• Number of likes

Microdata has an advantage over <meta> tags because:

• it is the preferred protocol for Twitter, Instagram, and Pinterest and has been around for a long time.

• it allows for the description of more specific content structures such as a single blog post

• it simply is easier to write and understand when you look at the source of an HTML page

• it allows for a defined setof tags called Rich Pins which you can learn in a few minutes

Which of the following stsements regarding the secondary data is true?

• Secondary data is information that is developed by looking at the primary data – such as conclusions or recommendations.

• Secondary data is either historical data or other supporting data that you gathered through research.

• Secondary data is actually unimportant data that is included to make the report more well-rounded or balanced.

• Secondary data is data about what you would do differently or the next time you complete a social media campaign.