4th Quarter TLE 8 Quiz#2 Lesson 2

It refers to factors or circumstances that affects the organization’s marketing operation internally. It composed of five factors.

• External Environment   

• Internal Environment

  It is the factors that affects the organization’s marketing operations externally. It is made up the macro environment and micro environment.

• External Environment  

• Internal Environment

These are factors that give emphasis on ethical and social responsibility. They include the different laws, government agencies and pressure groups.

• Political and Legal Factors 

• Economic Factors

  These normally affect the consumer’s purchasing and spending power.

• Political and Legal Factor

• Economic Factors

They are the largest market of the business.

( Suppliers            Stakeholders        Customers )    

They provide the resources needed by the company.

( Suppliers           Stakeholders         Customers )

  They are individuals or groups of people who have a potential interest or impact on a company, employees or customers.

( Suppliers           Stakeholders         Customers  )  

The consumer is fully involved in the purchased He or she seeks information about  the value or check the differences among the available brands.

• Variety Seeking Buying Behavior  

• Complex Buying

The consumer buys or purchased products out of habit.

• Habitual Buying Behavior

• Problem Need Recognition

When a consumer recognizes a need triggered by stimuli such need drives that individual to do something to satisfy his or her needs.

• Information Search 

• Problem Need Recognition