Business GCSE Promotion

Which of the following is an example of above-the-line promotion?

• Television advertisement

• Sponsorship

• Free gifts

• Merchandising

A business targeting a mass market is most likely to use which method?

• Sponsorship

• e-newsletters

• Trade fairs

• Television advertising

Which of the following is an example of public relations?

• TV advert

• Merchandising

• Press conference

• Coupons

Which of the following is an aim of promotion?

• Reduce costs

• Inform customers about a new product

• Reduce the number of workers leaving a company

• Make workers produce more

Which of the following is NOT an advantage of TV advertising?

• Suited to promoting mass market products

• Adverts can be repeated many times

• Expensive

• Large number of viewers

Which form of promotion is best for niche products?

• Billboard advertising

• TV advertising

• Online advertising

• Radio advertising

Which form of advertising is likely to be cheaper?

• Radio advertising

• Cinema advertising

• TV advertising

• Internet advertising

Which of the following is an advantage of billboard advertising?

• Adverts can be displayed near busy roads so they are highly visible

• Billboards are easily ignored

• Locations are limited

• Consumers cannot look at billboards at home

Loyalty cards and free gifts are examples of which type of below-the-line promotion?

• Buy-one-get-one-free

• Packaging

• Merchandising

• Sales promotions

A well presented point-of-sale display is an example of ....

• Public relations

• Packaging

• Merchandising

• Press conference