A segment added to the end of a document; includes supporting information

• Mission Statement

• Appendix

• Executive Summary

• Situation Analysis

A marketing strategy that involves offering several products for sale as one combined product

• Growth Strategy

• Coverage

• Bundling

• Joint Venture

A company’s blueprint for success; shows how the business works now and how it is intended to work in the future; the written business model

• Market Plan

• Business Plan

• Situation Analysis

• SWOT Analysis

The extent to which a product is available to purchase

• Bundling

• Coverage

• Distribution

• Feature

The physical and social characteristics of the population

• Geographic

• Demographics

• Psychographic

• Behavioral

A business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services

• Market Position

• Growth Strategy

• Distribution

• Stability Strategy

The most important part of a company’s business or marketing plan because it gives an overview of the entire document; often used to determine whether it is worthwhile to read any further

• Executive Summary

• Business Plan

• Appendix

• Mission Statement

A fact or characteristic of the product

• Goal

• Feature

• Benefit

• Appendix

An objective or want that you plan to fulfill; a statement that clearly describes a task to be accomplished

• Marketing Strategy

• Goal

• Marketing Objectives

• Stability Strategy

A marketing strategy intended to increase market share or sales

• Marketing Strategy

• Growth Strategy

• Stability Strategy

• Situation Analysis